Tourism in Peru growing fast, despite global image of high crime rates

Tourism minister Mercedes Aráoz revealed yesterday that tourism in Peru is increasing at a rate of about 10% per year, well above the average for South America of 7%.

She also stated that Peru has attained an image as an exotic and culturally authentic destination, where visitors can experience history alongside living culture – not just sun, sea and sand like many other countries.

Appearing alongside her counterparts from other countries in the region on the TV show Oppenheimer Presents, she discussed why the tourist industry in Latin America is such a success compared to other regions such as Africa.

In Peru, she said, there is a problem of connection with the countries that most tourists live in, so an important goal of her ministry is to establish more agreements with airlines, like the one that exists with KLM.

She admitted that Peru’s offer to the tourist is mainly in the form of ‘raw materials’, and that the country fails to meet the needs of those who require more elaborate and sophisticated resources.

In reference to Peru’s world ranking of 90th in terms of treatment of tourists, she maintained that the key problem is one of lack of security, and blamed locals for exaggerating the risks.

For that reason, she announced a campaign of education starting at the junior school level to teach Peruvians how to treat visitors well.

11 Responses

  1. ”In reference to Peru’s world ranking of 90th in terms of treatment of tourists, she maintained that the key problem is one of lack of security, and blamed locals for exaggerating the risks.”
    Maybe the Minister of Tourism should try crossing the Peru Ecuador frontier at Tumbes Aguas Verdes-Huaquillas or vice versa.

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